Professional Experience

ServiceNow - Marketing Associate Intern, Analytics & AI

Duration: Jun 2025 - Sep 2025 | Waltham, MA

• Architected AI-powered analytics frameworks (Power BI Smart Narrative) to unify key metric insights reporting and enhance dashboard accessibility for stakeholders
• Designed and deployed Agentic AI with Copilot Studio, including an autonomized agent that let stakeholders prompt queries and instantly match FAQ answers
• Led cross-functional project management and UX/AI research to identify user personas, reveal dashboard pain points, and recommend key enhancements
• Produced an AI-enablement tutorial video for Copilot Studio using Adobe, reaching 5+ teams with 100+ views

ServiceNow - Product & Solutions Marketing Co-op (IT Service Management)

Duration: Jul 2024 - Dec 2024 | Waltham, MA

• Created competitive analysis decks on top GenAI competitors with Excel, utilized and presented to determine key market segmentation factors
• Optimized team's document library to streamline workflows using Power BI and Excel, saving nearly $250,000 in budget and 1600 labor hours
• Developed story messaging first-call deck for new product DEX, presented to 400+ attendees at Toronto and Dallas World Forums

RiseKit - Business and Quality Analyst

Duration: May 2023 - Jun 2024 | Chicago, IL

• Led the Quality Assurance (QA) process, eliminating 100+ software-related bugs, saving 1000+ hours of labor
• Designed test scripts for QA-related processes, targeting critical product features to optimize deployment process
• Worked with customer data and performed analyses to draw insights on marketing and business transformation

VICIOUS VISION Clothing Co. - Founder

Duration: Jul 2020 - Jul 2023 | Chicago, IL

• Built and managed an online clothing brand, generating $7,000+ in revenue with 100+ customers over 6 releases
• Constructed shoppable website, managed social media, created digital images, partnered with manufacturers, collaborated with nonprofits, and calculated financials

Northeastern University

Degree: Data Science and Business Administration, B.S.

Expected Graduation: May 2026

Concentrated Study: Marketing

Notable Coursework:

• Advanced Programming with Data
• Database Design
• Marketing Management
• Machine Learning & Data Mining
• Business Value with AI & Tech.
• International Business
• Information Visualization

Activities & Awards:

• Perplexity AI Campus Partner
• Dean's List
• Director of Risk Management Delta Tau Delta Fraternity
• B+ Foundation Team Captain
• Music Production Club

International Study Abroad

Northeastern London Campus | Sep 2022 - May 2023

Personal & Academic Projects

Roamify - Travel Database

Technologies: Python, MySQL, Git, REST API, Docker, Flask

A travel booking site that takes hotel price, transportation efficiency, and travel preferences into account in order to determine the best travel option for a customer. Key features include:

• Utilizes an API that has data on hotels, flights, taxis, prices, and filtering
• Website will include a filtering system that allows you to filter by location preference, as well as general price ranges for the entire trip or specific segments
• Website is easily accessible to all types of customers, ranging from single travelers to families, or business partners

Visual Analysis of Political Affiliation vs. Vaccine Distribution

Technologies: Tableau, Java, Python, Altair, GIS

Analyzed the relationship between political affiliation and COVID-19 vaccine distribution across U.S. counties using a merged dataset, advanced statistical modeling, and interactive visualizations to uncover public health trends impacted by political ideology. Key features include:

• Merged and processed large-scale CDC vaccination and MIT Election Data Science Lab county-level datasets
• Engineered features to quantify county-level political lean and conducted comprehensive data cleaning, normalization, and handling of missing data
• Applied Pearson's correlation and linear regression, controlling for population density, median income, and healthcare access to identify key predictors of vaccination rates
• Developed interactive dashboards with Python (plot.ly) and Tableau, including choropleth maps and boxplots, to visualize geographic and statistical impact of political ideology on vaccine uptake

Music Production & DJing

Listen Here: https://soundcloud.com/whoislucosis

Outside of my professional works, I've always had a burning passion for music. Throughout my life, I've channeled music through many of my hobbies, and use it to help fuel my creative abilities as I move through my career.

• Electronically produced songs and mixes reaching over 75k+ listeners
• 8+ years of DJ experience, performing at notable venues across Boston
• Mixing music for dance studios across Illinois
• Fun fact: the background music on this website was produced by me :)

currently building...

learn more at nuvyo.io

Get In Touch

Email: tolman.l@northeastern.edu

Personal: lucasparkertolman@gmail.com

LinkedIn: linkedin.com/in/lucastolman

Location: Boston, MA